Concepedia
Statistics
Publications
16
Citations
1.6K
H-Index
15
Active since
2006
Affiliations
University of Wollongong(Current)
The University of Melbourne
University of Bedfordshire
Universität Innsbruck
University of Surrey
Alan Pomering is an author at University of Wollongong specializing in marketing, business, and marketing management.
Publications per year
2006–2018
Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?
Alan Pomering, Sara Dolničar · Journal of Business Ethics · 2008 · 651 citations
Business, Marketing, Consumer Behavior +12
Advertising corporate social responsibility initiatives to communicate corporate image
Alan Pomering, Lester W. Johnson · Corporate Communications An International Journal · 2009 · 256 citations
Business, Communication, Marketing +12
Conceptualising a contemporary marketing mix for sustainable tourism
Alan Pomering, Gary Noble, Lester W. Johnson · Journal of Sustainable Tourism · 2011 · 149 citations
Management, Marketing, Marketing Management +17
Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising
Alan Pomering, Lester W. Johnson · Australasian Marketing Journal (AMJ) · 2009 · 139 citations
Business, Marketing, Marketing Management +14
Marketing for Sustainability: Extending the Conceptualisation of the Marketing Mix to Drive Value for Individuals and Society at Large
Alan Pomering · Australasian Marketing Journal (AMJ) · 2017 · 121 citations · Full text
Management, Marketing, Marketing Management +14
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