Concepedia

Agnès Nairn

AN

35

Publications

2.3K

Citations

23

H-Index

2002

Active since

Affiliations

École de management de Lyon(Current)

University of Bath

University of Bristol

Cardiff University

University of the West of England

Agnès Nairn is an author at École de management de Lyon specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingConsumer BehaviorArtsCultureEducationSocial SciencesChild Development

Publications per year

2002–2023

35

Publications

35

Watching the English: The Hidden Rules of English Behaviour

Agnès Nairn · HAL (Le Centre pour la Communication Scientifique Directe) · 2007 · 493 citations · Full text

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

L. J. Shrum, Nancy Wong, Farrah Arif et al. · Journal of Business Research · 2012 · 309 citations

Culture, Social Identity, Personal Identity +9

Who’s messing with my mind?

Agnès Nairn, Cordelia Fine · International Journal of Advertising · 2008 · 245 citations

Brand Relationships: Strengthened by Emotion, Weakened by Attention

Robert G. Heath, David Brandt, Agnès Nairn · Journal of Advertising Research · 2006 · 148 citations

Brand Strategy, Consumer Research, Factual Content +20

Materialism: the good, the bad, and the ugly

L. J. Shrum, Tina M. Lowrey, Mario Pandelaere et al. · Journal of Marketing Management · 2014 · 116 citations

Social Identity, Material Culture, Behavioral Decision Making +12

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