Concepedia
Statistics
Publications
9
Citations
739
H-Index
Active since
1977
Affiliations
Michigan State University(Current)
Texas State University
University of Georgia
University of North Texas
David Brandt is an author at Michigan State University specializing in behavioral sciences, social sciences, and psychology.
Top concepts
Behavioral SciencePsychologySocial SciencesSocial CognitionSocial PsychologyArtsBiasPersuasionExperimental PsychologyBehavioral Decision Making
Publications per year
1977–2006
HOW SERVICE MARKETERS CAN IDENTIFY VALUE‐ENHANCING SERVICE ELEMENTS
David Brandt · Journal of Services Marketing · 1988 · 216 citations
Customer Satisfaction, Minimal Requirements, Service Quality +13
Brand Relationships: Strengthened by Emotion, Weakened by Attention
Robert G. Heath, David Brandt, Agnès Nairn · Journal of Advertising Research · 2006 · 148 citations
Brand Strategy, Consumer Research, Factual Content +20
THE TRUTH-DECEPTION ATTRIBUTION: EFFECTS OF FAMILIARITY ON THE ABILITY OF OBSERVERS TO DETECT DECEPTION
David Brandt, Gerald R. Miller, John E. Hocking · Human Communication Research · 1980 · 97 citations
Behavioral Decision Making, Social Psychology, Cognition +22
Focusing on customer problems to improve service quality
David Brandt, Kevin Reffett · Journal of Services Marketing · 1989 · 66 citations
Total Quality Management, Customer Satisfaction, Customer Problems +13
ON LINKING SOCIAL PERFORMANCE WITH SOCIAL COMPETENCE: SOME RELATIONS BETWEEN COMMUNICATIVE STYLE AND ATTRIBUTIONS OF INTERPERSONAL ATTRACTIVENESS AND EFFECTIVENESS
David Brandt · Human Communication Research · 1979 · 64 citations
Social Psychology, Social Influence, Communication +27
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