Concepedia
Statistics
Publications
10
Citations
753
H-Index
Active since
1977
Affiliations
Michigan State University(Current)
Texas State University
University of North Texas
University of Georgia
David Brandt is an author at Michigan State University specializing in social sciences, psychology, and social psychology.
Publications per year
1977–2006
HOW SERVICE MARKETERS CAN IDENTIFY VALUE‐ENHANCING SERVICE ELEMENTS
David Brandt · Journal of Services Marketing · 1988 · 218 citations
Business, Marketing, Marketing Management +12
Brand Relationships: Strengthened by Emotion, Weakened by Attention
Robert G. Heath, David Brandt, Agnès Nairn · Journal of Advertising Research · 2006 · 149 citations
Business, Marketing, Psychology +17
THE TRUTH-DECEPTION ATTRIBUTION: EFFECTS OF FAMILIARITY ON THE ABILITY OF OBSERVERS TO DETECT DECEPTION
David Brandt, Gerald R. Miller, John E. Hocking · Human Communication Research · 1980 · 97 citations
Social Sciences, Psychology, Social Psychology +13
Focusing on customer problems to improve service quality
David Brandt, Kevin Reffett · Journal of Services Marketing · 1989 · 66 citations
Management, Marketing, Marketing Management +16
ON LINKING SOCIAL PERFORMANCE WITH SOCIAL COMPETENCE: SOME RELATIONS BETWEEN COMMUNICATIVE STYLE AND ATTRIBUTIONS OF INTERPERSONAL ATTRACTIVENESS AND EFFECTIVENESS
David Brandt · Human Communication Research · 1979 · 65 citations
Social Sciences, Communication, Social Psychology +16
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