Concepedia
Statistics
Publications
85
Citations
6.8K
H-Index
46
Active since
1985
Affiliations
University of the Witwatersrand(Current)
Nova Southeastern University
University of Pretoria
George Mason University
Russell Abratt is an author at University of the Witwatersrand specializing in business, marketing, and marketing management.
Publications per year
1985–2023
A new approach to the corporate image management process
P. S. B. Shee, Russell Abratt · Journal of Marketing Management · 1989 · 519 citations
Management, Organization Studies, Strategic Management +11
Corporate identity, corporate branding and corporate reputations
Russell Abratt, Nicola Kleyn · European Journal of Marketing · 2012 · 406 citations · Full text
Business, Strategic Management, Brand Management +11
Brand equity in the business-to-business market
Mike Bendixen, Kalala A. Bukasa, Russell Abratt · Industrial Marketing Management · 2003 · 400 citations
Business, Marketing, Marketing Management +14
Satisfaction, quality and value and effects on repurchase and positive word‐of‐mouth behavioral intentions in a B2B services context
Lori K. Molinari, Russell Abratt, Paul Dion · Journal of Services Marketing · 2008 · 280 citations
Business, Marketing, Marketing Management +17
Trust determinants and outcomes in global B2B services
Patricia M. Doney, James Barry, Russell Abratt · European Journal of Marketing · 2007 · 256 citations
Business, Marketing, Marketing Management +15
1–5 of 85