Mike Bendixen - Concepedia

Concepedia

Author

Mike Bendixen

University of the Witwatersrand

Also Known As

M. Bendixen, M. T. Bendixen, Mike Bendixen, Mike T. Bendixen

28

Publications

1.1K

Citations

12

H-Index

88

Concepts

All Affiliations

University of the Witwatersrand Nova Southeastern University

MB

About

Mike Bendixen is an author at University of the Witwatersrand specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	8	8	637
2	Education	4	4	139
3	Arts	1	1	88
4	Engineering	1	1	76
5	Language Studies	1	1	40

Mike Bendixen

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12

Publications

1.1K

Citations

12

H-Index

	Year	Citations
Brand equity in the business-to-business market Mike Bendixen, Kalala A. Bukasa, Russell Abratt Industrial Marketing Management Brand EquityManagementBusinessBrand StrategyBrand Awareness	2003	397
Advertising Effects and Effectiveness Mike Bendixen European Journal of Marketing EconomicsConsumer Decision MakingAdvertisingAdvertising EffectsEconometric Time‐series Model	1993	197
The Management Implications of Ethnicity in South Africa Adèle Thomas, Mike Bendixen Journal of International Business Studies EthnicitySociologySouth AfricaEthnic Group RelationSocial Sciences	2000	120
Communicating brand personality: are the web sites doing the talking for food SMEs? Robert A. Opoku, Russell Abratt, Mike Bendixen, Qualitative Market Research An International Journal Digital MarketingConsumer ResearchBrand StrategyCommunicationFood Smes	2007	88
Compositional perceptual mapping using chi‐squared trees analysis and correspondence analysis Mike Bendixen Journal of Marketing Management MusicEngineeringBrand StrategyConsumer ResearchChi‐squared Trees Analysis	1995	76
Building flexibility into multi-national human resource strategy: a study of four South African multi-national enterprises Albert Wöcke, Mike Bendixen, Rasoava Rijamampianina The International Journal of Human Resource Management Corporate Hr StrategyInternational Human Resource ManagementStrategic Human ResourcesEducationHuman Resource Management	2007	47
Expatriate motivation in religious and humanitarian non‐profit‐organizations Ruth Clarke, Mike Bendixen, Barbara Dastoor Journal of Global Mobility The Home of Expatriate Management Research Human MigrationInternational VolunteeringExpatriate MotivationReligion StudiesWorkforce Development	2013	40
Impact of branding and product augmentation on decision making in the B2B market Nicholas Stewart Alexander, Geoff Bick, Russell Abratt, South African Journal of Business Management B2b MarketBrand EquityBusiness-to-business ResearchSouth AfricaManagement	2009	28
Cross-Cultural Management Philosophies Mike Bendixen, Bruce Burger Journal of Business Research International ManagementCultureCross-cultural CommunicationCross-cultural StudiesBusiness Culture	1998	27
Banking patronage motives of the urban informal poor Stephen Graham Saunders, Mike Bendixen, Russell Abratt Journal of Services Marketing Economic DevelopmentDevelopment EconomicsEducationRetail BankingFintech	2007	25

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