Concepedia

Mike Bendixen

MB

Statistics

Publications

12

Citations

1.1K

H-Index

12

Active since

1993

Affiliations

University of the Witwatersrand(Current)

Nova Southeastern University

Mike Bendixen is an author at University of the Witwatersrand specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBrand AwarenessEducationBrand StrategyConsumer ResearchEconomicsBrand EquityBrand Management

Publications per year

1993–2013

12

Publications

12

Brand equity in the business-to-business market

Mike Bendixen, Kalala A. Bukasa, Russell Abratt · Industrial Marketing Management · 2003 · 397 citations

Brand Equity, Management, Business +4

Advertising Effects and Effectiveness

Mike Bendixen · European Journal of Marketing · 1993 · 197 citations

Economics, Consumer Decision Making, Advertising +15

The Management Implications of Ethnicity in South Africa

Adèle Thomas, Mike Bendixen · Journal of International Business Studies · 2000 · 120 citations

Ethnicity, Sociology, South Africa +3

Communicating brand personality: are the web sites doing the talking for food SMEs?

Robert A. Opoku, Russell Abratt, Mike Bendixen et al. · Qualitative Market Research An International Journal · 2007 · 88 citations

Digital Marketing, Consumer Research, Brand Strategy +24

Compositional perceptual mapping using chi‐squared trees analysis and correspondence analysis

Mike Bendixen · Journal of Marketing Management · 1995 · 76 citations

Music, Engineering, Brand Strategy +26

Rows per page

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