Robert A. Opoku

Housing preferences and attribute importance among low-income consumers in Saudi Arabia

Robert A. Opoku, Alhassan G. Abdul‐Muhmin · Habitat International · 2009 · 259 citations

Social Sciences, Economics, Housing +13

What I say about myself: Communication of brand personality by African countries

Leyland Pitt, Robert A. Opoku, Magnus Hultman et al. · Tourism Management · 2006 · 160 citations

Business, Marketing, Marketing Management +12

Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?

Robert A. Opoku, Russell Abratt, Leyland Pitt · Journal of Brand Management · 2006 · 143 citations

Business, Marketing, Marketing Management +10

Entrepreneurs' improvisational behavior and new venture performance: Firm-level and institutional contingencies

Samuel Adomako, Robert A. Opoku, Kwabena Frimpong · Journal of Business Research · 2017 · 89 citations · Full text

Management, Entrepreneurship, Strategic Management +15

Communicating brand personality: are the web sites doing the talking for food SMEs?

Robert A. Opoku, Russell Abratt, Mike Bendixen et al. · Qualitative Market Research An International Journal · 2007 · 88 citations

Business, Marketing, Marketing Management +12