Publication | Closed Access
What I say about myself: Communication of brand personality by African countries
160
Citations
34
References
2006
Year
CultureAdvertisingConsumer CultureBrand EquityBrand PositioningBrand PersonalityPersonal BrandingManagementConsumer ResearchBrand DevelopmentBrand AwarenessCommunicationArtsMarketingAfrican CountriesBrand Management
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