Publication | Closed Access

Country as brand, product, and beyond: A place marketing and brand management perspective

MarketingPlace MarketingDestination MarketingBrand PositioningIntercultural MarketingBrand ManagementBrand StrategyBrand DevelopmentBusinessManagementBrand Management PerspectiveGlobal MarketingBrand AwarenessPlace BrandBrand BuildingBrand EquityMarketing Strategy