Concepedia
Statistics
Publications
14
Citations
867
H-Index
12
Active since
1999
Affiliations
University of Pretoria(Current)
University of the Witwatersrand
Nova Southeastern University
Old Dominion University
Nicola Kleyn is an author at University of Pretoria specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingCorporate GovernanceCorporate Social ResponsibilityBrand EquityBrand AwarenessBrand ManagementBusiness StrategyStrategic Management
Publications per year
1999–2023
Corporate identity, corporate branding and corporate reputations
Russell Abratt, Nicola Kleyn · European Journal of Marketing · 2012 · 400 citations · Full text
Corporate Reputation, Reputation Management, Brand Strategy +16
Consumer Ethics in the European Union: A Comparison of Northern and Southern Views
Michael Jay Polonsky, Pedro Quelhas Brito, Jorge Pinto et al. · Journal of Business Ethics · 2001 · 104 citations
The Role of Professional Codes in Regarding Ethical Conduct
Nicola Kleyn, Dimitri Kapelianis · Journal of Business Ethics · 1999 · 79 citations
Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market
Kerry Chipp, Nicola Kleyn, Thando Manzi · Journal of International Consumer Marketing · 2011 · 38 citations
An Evaluation of the Effects of Corporate Reputation on Employee Engagement: The Case of a Major Bank in South Africa
Artyom Shirin, Nicola Kleyn · International Studies of Management and Organization · 2017 · 38 citations
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