Concepedia
Statistics
Publications
6
Citations
135
H-Index
Active since
2011
Affiliations
University of Pretoria(Current)
University of New Mexico
Kerry Chipp is an author at University of Pretoria specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingEconomicsAfrican MarketsSocial SciencesConsumer ResearchDigital MarketingAfrican DevelopmentArts
Publications per year
2011–2019
Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market
Kerry Chipp, Nicola Kleyn, Thando Manzi · Journal of International Consumer Marketing · 2011 · 38 citations
Building a Strong Corporate Ethical Identity: Key Findings from Suppliers
Nicola Kleyn, Russell Abratt, Kerry Chipp et al. · California Management Review · 2012 · 34 citations
Supply Chain Ethics, Ethical Practice, Sales Ethics +17
Where practice meets theory : defining and reviewing the bottom of the pyramid for South African marketers
Kerry Chipp, Clive Corder, Dimitri Kapelianis · Bestuursdinamika · 2012 · 25 citations
Digital Marketing, Consumer Study, Consumer Research +17
Overcoming African institutional voids: market entry with networks
Kerry Chipp, Albert Wöcke, Carola Strandberg et al. · European Business Review · 2019 · 16 citations · Full text
Economic Development, African Institutional Voids, Industrial Organization +22
Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments
Kerry Chipp, Devarpan Chakravorty · Journal of Product & Brand Management · 2016 · 12 citations
Digital Marketing, Consumer Research, Content Creation +21
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