Concepedia
Statistics
Publications
7
Citations
231
H-Index
Active since
2017
Affiliations
Luleå University of Technology(Current)
University of Leeds
Carola Strandberg is an author at Luleå University of Technology specializing in marketing, culture, and management.
Top concepts
CultureMarketingManagementTourismBrandingBusinessJournalismAdvertisingBrand AwarenessSocial Sciences
Publications per year
2017–2024
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online
Maria Ek Styvén, Marcello M. Mariani, Carola Strandberg · Journal of Advertising · 2020 · 65 citations · Full text
Places in good graces: The role of emotional connections to a place on word-of-mouth
Carola Strandberg, Maria Ek Styvén, Magnus Hultman · Journal of Business Research · 2019 · 49 citations
Culture, Viral Marketing, Advertising +8
What’s love got to do with it? Place brand love and viral videos
Carola Strandberg, Maria Ek Styvén · Internet Research · 2019 · 34 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +22
The role of destination personality fit in destination branding: Antecedents and outcomes
Magnus Hultman, Carola Strandberg, Pejvak Oghazi et al. · Psychology and Marketing · 2017 · 32 citations · Full text
Tourist Experience, Digital Marketing, Consumer Research +21
The multidimensionality of place identity: A systematic concept analysis and framework of place-related identity elements
Carola Strandberg, Maria Ek Styvén · Journal of Environmental Psychology · 2024 · 22 citations · Full text
Identity Studies (Intersectionality Studies), Systematic Concept Analysis, Culture +15
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