Concepedia
Journal of Business Research · 2019 · 49 citations · 74 references
CultureViral MarketingAdvertisingInteractive MarketingManagementEmotional ConnectionsGood GracesPlace BrandMarketingAudience ReceptionJournalism
74
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 63.9K citations
Customer Satisfaction, Quality Of Life, Statistical Tests +20
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations
Customer Satisfaction, Quality Of Life, Measurement Theory +18
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods · 2008 · 31.5K citations · Full text
Behavioral Sciences, Behavioral Outcome, Psychosocial Research +8
Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance
Fangfang Chen · Structural Equation Modeling A Multidisciplinary Journal · 2007 · 10.6K citations
Reliability, Quality Of Life, Measurement Theory +13
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Customer Satisfaction, Brand Perception, Individual Consumer +14