Concepedia
Statistics
Publications
3
Citations
46
H-Index
Active since
1986
Affiliations
University of New Mexico(Current)
University of Pretoria
Clive Corder is an author at University of New Mexico specializing in digital marketing, brand awareness, and advertising.
Top concepts
MarketingManagementAdvertisingBrand AwarenessConsumer ResearchDigital MarketingCultureBusinessEconomicsCommunication
Publications per year
1986–2013
Where practice meets theory : defining and reviewing the bottom of the pyramid for South African marketers
Kerry Chipp, Clive Corder, Dimitri Kapelianis · Bestuursdinamika · 2012 · 25 citations
Digital Marketing, Consumer Study, Consumer Research +17
Adimpact—a multi‐media advertising effectiveness‐measurement method
Clive Corder · Managerial and Decision Economics · 1986 · 11 citations
Marketing, Digital Marketing, Media Marketing +15
The role of collectivism in defining the South African Bottom of the Pyramid
Kerry Chipp, Clive Corder, Dimitri Kapelianis · Bestuursdinamika · 2013 · 10 citations
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