Concepedia

Pedro Quelhas Brito

PQ

29

Publications

930

Citations

19

H-Index

2001

Active since

Affiliations

Universidade do Porto(Current)

University of Aveiro

Hospital de São João

INESC TEC

Savitribai Phule Pune University

Pedro Quelhas Brito is an author at Universidade do Porto specializing in management, marketing, and consumer research.

ORCID

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Publications per year

2001–2022

29

Publications

29

Consumer Ethics in the European Union: A Comparison of Northern and Southern Views

Michael Jay Polonsky, Pedro Quelhas Brito, Jorge Pinto et al. · Journal of Business Ethics · 2001 · 104 citations

Customer segmentation in a large database of an online customized fashion business

Pedro Quelhas Brito, Carlos Soares, Sérgio F. de Almeida et al. · Robotics and Computer-Integrated Manufacturing · 2015 · 99 citations

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Marker versus Markerless Augmented Reality. Which Has More Impact on Users?

Pedro Quelhas Brito, Jasmina Stoyanova · International Journal of Human-Computer Interaction · 2017 · 82 citations

Spectral-Domain Optical Coherence Tomography Features of Acute Syphilitic Posterior Placoid Chorioretinitis: The Role of Autoimmune Response in Pathogenesis

Pedro Quelhas Brito, Susana Penas, Ângela Carneiro et al. · Case Reports in Ophthalmology · 2011 · 56 citations · Full text

Consumer attitude towards sales promotion techniques: a multi-country study

Kim‐Shyan Fam, Pedro Quelhas Brito, Mahesh Gadekar et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 52 citations

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