Concepedia

Mahesh Gadekar

MG

Statistics

Publications

6

Citations

305

H-Index

6

Active since

2018

Affiliations

Universidade do Porto(Current)

Indian Institute of Technology Jammu

Mahesh Gadekar is an author at Universidade do Porto specializing in marketing, consumer behavior, and marketing management.

Publications per year

2018–2023

6

Publications

6

CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?

Mbaye Fall Diallo, Norchène Ben Dahmane Mouelhi, Mahesh Gadekar et al. · Journal of Business Ethics · 2020 · 161 citations

Management, Marketing, Marketing Management +17

Consumer attitude towards sales promotion techniques: a multi-country study

Kim‐Shyan Fam, Pedro Quelhas Brito, Mahesh Gadekar et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 53 citations

Business, Marketing, Marketing Management +17

Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences

Pedro Quelhas Brito, Amélia Brandão, Mahesh Gadekar et al. · Journal of Fashion Marketing and Management · 2020 · 45 citations

Social Sciences, Communication, Marketing +16

You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate

Amélia Brandão, Bruno Ribeiro, Mahesh Gadekar · International Journal of Consumer Studies · 2022 · 22 citations

Business, Marketing, Marketing Management +15

The impact of a firm’s transparent manufacturing practices on women fashion shoppers

Amélia Brandão, Mahesh Gadekar, Francisco Cardoso · Journal of Global Fashion Marketing · 2018 · 13 citations

Business, Marketing, Marketing Management +17

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