Norchène Ben Dahmane Mouelhi

CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?

Mbaye Fall Diallo, Norchène Ben Dahmane Mouelhi, Mahesh Gadekar et al. · Journal of Business Ethics · 2020 · 149 citations

Marketing, Brand Value, Management +10

Effect of store atmospherics on employees' reactions

Hamida Skandrani, Norchène Ben Dahmane Mouelhi, Faten Malek · International Journal of Retail & Distribution Management · 2011 · 48 citations

Air Quality, Consumer Research, Human Resource Management +19

Hey chatbot, why do you treat me like other people? The role of uniqueness neglect in human-chatbot interactions

Aicha Kallel, Norchène Ben Dahmane Mouelhi, Walid Chaouali et al. · Journal of Strategic Marketing · 2023 · 26 citations

Customer Satisfaction, Chatbot, Bank Chatbots +30

This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude

Arabelle David-Ignatieff, Cristián Buzeta, Patrick De Pelsmacker et al. · Journal of Marketing Communications · 2023 · 21 citations

Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approach

Walid Chaouali, Nizar Souiden, Narjess Aloui et al. · International Journal of Bank Marketing · 2024 · 15 citations