Mbaye Fall Diallo

Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market

Mbaye Fall Diallo · Journal of Retailing and Consumer Services · 2012 · 250 citations

Buying Behavior, Brand Equity, Management +10

CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?

Mbaye Fall Diallo, Norchène Ben Dahmane Mouelhi, Mahesh Gadekar et al. · Journal of Business Ethics · 2020 · 149 citations

Marketing, Brand Value, Management +10

How self-service technology experience evaluation affects waiting time and customer satisfaction? A moderated mediation model

Souad Djelassi, Mbaye Fall Diallo, Stephan Zielke · Decision Support Systems · 2018 · 138 citations

Customer Satisfaction, Self-service Technology, Service Quality +11

Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships

Houcine Akrout, Mbaye Fall Diallo · Industrial Marketing Management · 2017 · 120 citations

Trust Metric, Relationship Marketing, Organizational Communication +12

Factors influencing consumer behaviour towards store brands: evidence from the French market

Mbaye Fall Diallo, Jean‐Louis Chandon, Gérard Cliquet et al. · International Journal of Retail & Distribution Management · 2013 · 119 citations

Consumer Uncertainty, Consumer Study, Consumer Research +19