Concepedia

Souad Djelassi

SD

10

Publications

823

Citations

10

H-Index

2013

Active since

Affiliations

Université de Lille(Current)

SKEMA Business School

Lille University Management

Institut d'Economie Scientifique Et de Gestion

Université Catholique de Lille

Souad Djelassi is an author at Université de Lille specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionInteractive MarketingService QualityConsumer BehaviorUser ExperienceCulture

Publications per year

2013–2021

10

Publications

10

Customers' participation in product development through crowdsourcing: Issues and implications

Souad Djelassi, Isabelle Decoopman · Industrial Marketing Management · 2013 · 276 citations

Consumer-driven Product Development, Customer Satisfaction, Crowd Computing +10

An integrated model of self-service technology (SST) usage in a retail context

Nathalie Demoulin, Souad Djelassi · International Journal of Retail & Distribution Management · 2016 · 173 citations

Customer Satisfaction, Digital Marketing, Retail Context +23

How self-service technology experience evaluation affects waiting time and customer satisfaction? A moderated mediation model

Souad Djelassi, Mbaye Fall Diallo, Stephan Zielke · Decision Support Systems · 2018 · 138 citations

Customer Satisfaction, Self-service Technology, Service Quality +11

How Shopping Mall Service Quality Affects Customer Loyalty Across Developing Countries: The Moderation of the Cultural Context

Mbaye Fall Diallo, Fatou Diop-Sall, Souad Djelassi et al. · Journal of International Marketing · 2018 · 60 citations

Customer Satisfaction, Culture, Service Quality +13

Customer responses to waits for online banking service delivery

Nathalie Demoulin, Souad Djelassi · International Journal of Retail & Distribution Management · 2013 · 43 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +20

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