Concepedia

Isabelle Decoopman

ID

3

Publications

302

Citations

3

H-Index

2012

Active since

Affiliations

SKEMA Business School(Current)

Université de Lille

Isabelle Decoopman is an author at SKEMA Business School specializing in crowdsourcing, interactive marketing, and digital marketing.

Top concepts

Publications per year

2012–2016

3

Publications

3

Customers' participation in product development through crowdsourcing: Issues and implications

Souad Djelassi, Isabelle Decoopman · Industrial Marketing Management · 2013 · 276 citations

, , +10

Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour

Élodie Gentina, Isabelle Decoopman, Ayalla Ruvio · Journal of Retailing and Consumer Services · 2012 · 16 citations

, , +11

Innovation through interactive crowdsourcing: The role of boundary objects

Souad Djelassi, Isabelle Decoopman · Recherche et Applications en Marketing (English Edition) · 2016 · 10 citations

, , +23

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