Concepedia
Statistics
Publications
45
Citations
2K
H-Index
26
Active since
1995
Affiliations
Université de Rennes(Current)
Centre de Recherche en Économie et Management
Centre National de la Recherche Scientifique
École Supérieure de Commerce de Rennes
Université de Lille
Gérard Cliquet is an author at Université de Rennes specializing in business, marketing, and franchise management.
Publications per year
1995–2021
Plural forms versus franchise and company-owned systems: A DEA approach of hotel chain performance☆
Laurent Botti, Walter Briec, Gérard Cliquet · Omega · 2008 · 189 citations
Management, Hospitality Management, Tourism Management +8
Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology
Rozenn Perrigot, Gérard Cliquet, Isabelle Piot‐Lepetit · European Management Journal · 2009 · 141 citations
Management, Hospitality Management, Hotel Management +1
A Cross-Cultural Comparison of the Plural Forms in Franchise Networks: United States, France, and Brazil
Rajiv P. Dant, Rozenn Perrigot, Gérard Cliquet · Journal of Small Business Management · 2008 · 135 citations · Full text
Law, Business Economics, Econometrics +7
Retail brand equity: Conceptualization and measurement
Magali Jara, Gérard Cliquet · Journal of Retailing and Consumer Services · 2011 · 122 citations
Business, Marketing, Marketing Management +12
Factors influencing consumer behaviour towards store brands: evidence from the French market
Mbaye Fall Diallo, Jean‐Louis Chandon, Gérard Cliquet et al. · International Journal of Retail & Distribution Management · 2013 · 119 citations
Business, Marketing, Marketing Management +17
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