Concepedia

Magali Jara

MJ

Statistics

Publications

5

Citations

288

H-Index

5

Active since

2011

Affiliations

Nantes Université(Current)

Université de Rennes

Centre National de la Recherche Scientifique

Centre de Recherche en Économie et Management

Magali Jara is an author at Nantes Université specializing in business, marketing, and retail strategy.

Publications per year

2011–2022

5

Publications

5

Retail brand equity: Conceptualization and measurement

Magali Jara, Gérard Cliquet · Journal of Retailing and Consumer Services · 2011 · 122 citations

Business, Marketing, Marketing Management +12

Measuring customers benefits of click and collect

Magali Jara, Dany Vyt, Olivier Mével et al. · Journal of Services Marketing · 2018 · 65 citations

Business, Marketing, Retail Management +17

The impact of convenience in a click and collect retail setting: A consumer-based approach

Dany Vyt, Magali Jara, Olivier Mével et al. · International Journal of Production Economics · 2022 · 49 citations · Full text

Business, Marketing, Marketing Management +14

Grocery pickup creation of value: Customers’ benefits vs. spatial dimension

Dany Vyt, Magali Jara, Gérard Cliquet · Journal of Retailing and Consumer Services · 2017 · 36 citations

Business, Marketing, Retail Management +11

A comparison between economic and organic store brands

Magali Jara, Gérard Cliquet, Isabelle Robert · International Journal of Retail & Distribution Management · 2017 · 16 citations

Business, Marketing, Marketing Management +11

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