Amélia Brandão

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

Amélia Brandão, Ana Gonçalves da Costa · European Business Review · 2021 · 134 citations

Green Marketing, Consumer Culture, Intention Towards Sfc +12

I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Clarinda Rodrigues, Amélia Brandão, Paula Rodrigues · Journal of Product & Brand Management · 2020 · 117 citations · Full text

Customer Satisfaction, Brand Strategy, Consumer Research +23

Antecedents and consequences of luxury brand engagement in social media

Amélia Brandão, Eva Pinho, Paula Rodrigues · Spanish Journal of Marketing - ESIC · 2019 · 71 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +25

Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand

Clarinda Rodrigues, Amélia Brandão · The International Review of Retail Distribution and Consumer Research · 2020 · 71 citations · Full text

Marketing, Customer Satisfaction, Culture +15

“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities

Amélia Brandão, Paolo Popoli · European Journal of Marketing · 2022 · 59 citations

Digital Marketing, Brand Strategy, Consumer Research +23