Concepedia
Statistics
Publications
25
Citations
963
H-Index
17
Active since
2015
Affiliations
Lusíada University of Porto(Current)
Fundação Minerva - Cultura - Ensino e Investigação Científica
Instituto Superior de Administração e Gestão
Universidade do Porto
Universidade Federal do Espírito Santo
Paula Rodrigues is an author at Lusíada University of Porto specializing in marketing, consumer behavior, and brand management.
Publications per year
2015–2023
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
Clarinda Rodrigues, Paula Rodrigues · Journal of Product & Brand Management · 2019 · 135 citations
Business, Marketing, Marketing Management +17
I can’t stop hating you: an anti-brand-community perspective on apple brand hate
Clarinda Rodrigues, Amélia Brandão, Paula Rodrigues · Journal of Product & Brand Management · 2020 · 123 citations · Full text
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Pedro Ferreira, Paula Rodrigues, Pedro Rodrigues · Management & Marketing · 2019 · 77 citations · Full text
Corporate social responsibility and its impact in consumer decision-making
Paula Rodrigues, Ana Pinto Borges · Social Responsibility Journal · 2015 · 73 citations
Antecedents and consequences of luxury brand engagement in social media
Amélia Brandão, Eva Pinho, Paula Rodrigues · Spanish Journal of Marketing - ESIC · 2019 · 71 citations · Full text
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