Concepedia

Clarinda Rodrigues

CR

10

Publications

491

Citations

10

H-Index

2011

Active since

Affiliations

Linnaeus University(Current)

Universidade do Porto

Lusíada University of Porto

Clarinda Rodrigues is an author at Linnaeus University specializing in marketing, management, and brand awareness.

Top concepts

MarketingManagementBrand AwarenessBrand EquityBrand StrategyBrand ManagementBrand DevelopmentConsumer ResearchCultureBusiness

Publications per year

2011–2023

10

Publications

10

Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Clarinda Rodrigues, Paula Rodrigues · Journal of Product & Brand Management · 2019 · 132 citations

Customer Satisfaction, Luxury, Brand Strategy +22

I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Clarinda Rodrigues, Amélia Brandão, Paula Rodrigues · Journal of Product & Brand Management · 2020 · 117 citations · Full text

Customer Satisfaction, Brand Strategy, Consumer Research +23

Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand

Clarinda Rodrigues, Amélia Brandão · The International Review of Retail Distribution and Consumer Research · 2020 · 71 citations · Full text

Marketing, Customer Satisfaction, Culture +15

Sensorial Brand Strategies for Value Co-creation

Clarinda Rodrigues · SHILAP Revista de lepidopterología · 2011 · 48 citations · Full text

Brand Equity, Product Labeling, Brand Positioning +15

Towards a theoretical framework on sensorial place brand identity

Clarinda Rodrigues, Heather Skinner, Charles Dennis et al. · Journal of Place Management and Development · 2019 · 35 citations

Brand Identity, Culture, Personal Branding +11

Rows per page

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