Concepedia
Statistics
Publications
42
Citations
1.7K
H-Index
21
Active since
1970
Affiliations
University of South Wales(Current)
Manchester Metropolitan University
Middlesex University
Keele University
Heather Skinner is an author at University of South Wales specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessCultureTourismBrand AwarenessBrand DevelopmentCustomer SatisfactionEducationBrand Strategy
Publications per year
1970–2024
Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England
Nikos Ntounis, Cathy Parker, Heather Skinner et al. · Current Issues in Tourism · 2021 · 248 citations · Full text
Tourism Management, Tourism Performance, Community Resilience +14
The emergence and development of place marketing's confused identity
Heather Skinner · Journal of Marketing Management · 2008 · 171 citations
Place Marketing Research, Place Marketing, Culture +10
Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching
Heather Skinner, David Sarpong, Gareth White · Journal of Tourism Futures · 2018 · 168 citations · Full text
Tourism Management, Culture, Gamification +13
The importance of destination image analysis to UK rural tourism
Nicola Greaves, Heather Skinner · Marketing Intelligence & Planning · 2010 · 108 citations
Customer Satisfaction, Cartography, Uk Rural Tourism +13
Territorial brand management: Beer, authenticity, and sense of place
T.C. Melewar, Heather Skinner · Journal of Business Research · 2018 · 78 citations
Brand Positioning, Management, Brand Strategy +9
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