Concepedia
Statistics
Publications
42
Citations
1.7K
H-Index
21
Active since
1970
Affiliations
University of South Wales(Current)
Manchester Metropolitan University
Middlesex University
Keele University
Heather Skinner is an author at University of South Wales specializing in marketing, business, and marketing management.
Publications per year
1970–2024
Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England
Nikos Ntounis, Cathy Parker, Heather Skinner et al. · Current Issues in Tourism · 2021 · 263 citations · Full text
Management, Hospitality Management, Tourism Management +13
The emergence and development of place marketing's confused identity
Heather Skinner · Journal of Marketing Management · 2008 · 171 citations
Business, Marketing, Marketing Management +8
Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching
Heather Skinner, David Sarpong, Gareth White · Journal of Tourism Futures · 2018 · 171 citations · Full text
Management, Tourism Management, Destination Management +14
The importance of destination image analysis to UK rural tourism
Nicola Greaves, Heather Skinner · Marketing Intelligence & Planning · 2010 · 108 citations
Management, Marketing, Tourism Management +17
Territorial brand management: Beer, authenticity, and sense of place
T.C. Melewar, Heather Skinner · Journal of Business Research · 2018 · 80 citations · Full text
Business, Marketing, Marketing Management +12
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