T.C. Melewar - Concepedia

Author

T.C. Melewar

Also Known As

Melewar, T C, Melewar, T. C. ca. 20. Jh., Merrilees, Bill, PETERMANS, Ann, T C Melewar, T Melewar, T. C. Melewar, T.C. Melewar

275

Publications

9.9K

Citations

H-Index

223

Concepts

All Affiliations

Middlesex University Brunel University of London University of Warwick East China University of Science and Technology Shanghai University

About

T.C. Melewar is an author at Middlesex University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	47	91	6.9K
2	Arts	19	26	2.9K
3	Education	8	8	983
4	Health Sciences	4	4	192
5	Language Studies	3	3	854

T.C. Melewar

119

Publications

8.8K

Citations

H-Index

Page 1

	Year	Citations
The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies George Balabanis, Adamantios Diamantopoulos, Rene Dentiste Mueller, Journal of International Business Studies CultureInternationalism (Politics)NationalismConsumer CultureConsumer Ethnocentric Tendencies	2001	690
Defining the Corporate Identity Construct T.C. Melewar, Elizabeth K. Jenkins Corporate Reputation Review Organizational IdentityManagementBusinessCorporate GovernanceCorporate Identity	2002	329
Seven dimensions of corporate identity T.C. Melewar, Elif Karaosmanoğlu European Journal of Marketing Corporate Identity ConceptOrganizational CharacteristicBrand StrategyOrganizational CultureSeven Dimensions	2006	325
Constituents and consequences of smart customer experience in retailing Sanjit Kumar Roy, M.S. Balaji, Saalem Sadeque, Technological Forecasting and Social Change Customer ExperienceCustomer SatisfactionSmart Customer ExperienceInteractive MarketingManagement	2016	316
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting Pantea Foroudi, T.C. Melewar, Suraksha Gupta Journal of Business Research Corporate LogoBrand EquityFinancial SettingCorporate ImageConsumer Research	2014	257
The role of corporate identity in the higher education sector T.C. Melewar, Sibel Akel Corporate Communications An International Journal EducationOrganizational CultureOrganization ScienceCorporate StrategyManagement	2005	252
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability Bang Nguyen, Xiaoyu Yu, T.C. Melewar, Industrial Marketing Management Market OrientationSocial MediaBrand EquityMedia MarketingMedia Innovation	2015	247
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities Marko Sarstedt, Petra Wilczynski, T.C. Melewar Journal of World Business EconomicsCriterion ValiditiesOnline ReputationReputation ManagementManagement	2012	236
Influence of innovation capability and customer experience on reputation and loyalty Pantea Foroudi, Zhongqi Jin, Suraksha Gupta, Journal of Business Research Customer ExperienceCustomer SatisfactionConsumer ResearchFirm ReputationCompetitive Advantage	2016	218
Integrating identity, strategy and communications for trust, loyalty and commitment T.C. Melewar, Pantea Foroudi, Suraksha Gupta, European Journal of Marketing Customer ExperienceCustomer SatisfactionBrand StrategyConsumer ResearchOrganizational Behavior	2017	189

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