T.C. Melewar

The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies

George Balabanis, Adamantios Diamantopoulos, Rene Dentiste Mueller et al. · Journal of International Business Studies · 2001 · 700 citations

Social Sciences, International Business, International Marketing +8

Defining the Corporate Identity Construct

T.C. Melewar, Elizabeth K. Jenkins · Corporate Reputation Review · 2002 · 336 citations

Management, Organization Studies, Corporate Social Responsibility +8

Seven dimensions of corporate identity

T.C. Melewar, Elif Karaosmanoğlu · European Journal of Marketing · 2006 · 330 citations · Full text

Management, Organization Studies, Organizational Behavior +5

Constituents and consequences of smart customer experience in retailing

Sanjit Kumar Roy, M.S. Balaji, Saalem Sadeque et al. · Technological Forecasting and Social Change · 2016 · 328 citations

Business, Marketing, Retail Management +12

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Pantea Foroudi, T.C. Melewar, Suraksha Gupta · Journal of Business Research · 2014 · 261 citations

Business, Marketing, Marketing Management +15