Suraksha Gupta

Marketing innovation: A consequence of competitiveness

Suraksha Gupta, Naresh K. Malhotra, Michael Czinkota et al. · Journal of Business Research · 2016 · 265 citations · Full text

Management, Marketing, Marketing Management +12

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Pantea Foroudi, T.C. Melewar, Suraksha Gupta · Journal of Business Research · 2014 · 261 citations

Business, Marketing, Marketing Management +15

Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites

Nida Shamim, Suraksha Gupta, Matthew Minsuk Shin · International Journal of Contemporary Hospitality Management · 2024 · 75 citations

Management, Tourism Management, Human-centered Design +13

IMO and internal branding outcomes: an employee perspective in UK HE

Qionglei Yu, Yousra Asaad, Dorothy Yen et al. · Studies in Higher Education · 2016 · 74 citations · Full text

Business, Higher Education, Marketing +11

Marketing innovation: a resource‐based view of international and local firms

Suraksha Gupta, Naresh K. Malhotra · Marketing Intelligence & Planning · 2013 · 70 citations

Business, Marketing, Marketing Management +17