Concepedia

Yousra Asaad

YA

13

Publications

1.2K

Citations

13

H-Index

2013

Active since

Affiliations

Brunel University of London(Current)

Swansea University

Middlesex University

Cardiff University

Newcastle University

Yousra Asaad is an author at Brunel University of London specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessTourismCommunicationBrand AwarenessSocial InfluenceConsumer ResearchInteractive MarketingArts

Publications per year

2013–2024

13

Publications

13

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context

Yang Yang, Yousra Asaad, Yogesh K. Dwivedi · Computers in Human Behavior · 2017 · 435 citations

Customer Satisfaction, Engineering, Interactive Marketing +11

What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention

Yichuan Wang, Yousra Asaad, Raffaele Filieri · Journal of Travel Research · 2019 · 185 citations

Digital Marketing, Hosts ’ Trust, Consumer Research +20

Eco-innovation for environment and waste prevention

Samina Sumrin, Suraksha Gupta, Yousra Asaad et al. · Journal of Business Research · 2020 · 130 citations · Full text

Waste Prevention, Eco-design, Engineering +7

Brand identification in higher education: A conditional process analysis

Adrian Palmer, Nicole Koenig‐Lewis, Yousra Asaad · Journal of Business Research · 2016 · 86 citations

Marketing, Brand Identification, Management +4

Sports events and interaction among spectators: examining antecedents of spectators’ value creation

Nicole Koenig‐Lewis, Yousra Asaad, Adrian Palmer · European Sport Management Quarterly · 2017 · 76 citations · Full text

Rows per page

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