Suraksha Gupta

Role of big data and social media analytics for business to business sustainability: A participatory web context

Uthayasankar Sivarajah, Zahir Irani, Suraksha Gupta et al. · Industrial Marketing Management · 2019 · 322 citations · Full text

Management, Management Information Systems, Sustainability Management +15

Investigating the effects of smart technology on customer dynamics and customer experience

Pantea Foroudi, Suraksha Gupta, Uthayasankar Sivarajah et al. · Computers in Human Behavior · 2017 · 271 citations · Full text

Business, Information Systems, Retail Management +15

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2018 · 244 citations

Business, Marketing, Marketing Management +17

Influence of innovation capability and customer experience on reputation and loyalty

Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2016 · 223 citations · Full text

Business, Marketing, Marketing Management +16

Sustainability as corporate culture of a brand for superior performance

Suraksha Gupta, V. Kumar · Journal of World Business · 2012 · 195 citations · Full text

Management, Marketing, Marketing Management +14