Concepedia

Suraksha Gupta

SG

57

Publications

4.4K

Citations

34

H-Index

2008

Active since

Affiliations

Newcastle University(Current)

Middlesex University

Brunel University of London

University of Kent

University of Sheffield

Suraksha Gupta is an author at Newcastle University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBrand ManagementBrand AwarenessConsumer ResearchBrand EquityBrand StrategyBrand DevelopmentBusiness Strategy

Publications per year

2008–2024

57

Publications

57

Role of big data and social media analytics for business to business sustainability: A participatory web context

Uthayasankar Sivarajah, Zahir Irani, Suraksha Gupta et al. · Industrial Marketing Management · 2019 · 315 citations · Full text

Social Data Analysis, Engineering, Business Intelligence +16

Investigating the effects of smart technology on customer dynamics and customer experience

Pantea Foroudi, Suraksha Gupta, Uthayasankar Sivarajah et al. · Computers in Human Behavior · 2017 · 265 citations · Full text

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2018 · 232 citations

Brand Equity, Management, Business +8

Influence of innovation capability and customer experience on reputation and loyalty

Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2016 · 218 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +18

Sustainability as corporate culture of a brand for superior performance

Suraksha Gupta, V. Kumar · Journal of World Business · 2012 · 191 citations · Full text

Brand Equity, Business Culture, Management +13

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