Concepedia

Paolo Popoli

PP

3

Publications

175

Citations

3

H-Index

2011

Active since

Affiliations

Parthenope University of Naples(Current)

Universidade do Porto

Paolo Popoli is an author at Parthenope University of Naples specializing in brand equity, brand management, and brand development.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentArts

Publications per year

2011–2023

3

Publications

3

Linking CSR strategy and brand image

Paolo Popoli · Marketing Theory · 2011 · 104 citations

Csr Strategy, International Marketing, Brand Strategy +18

“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities

Amélia Brandão, Paolo Popoli · European Journal of Marketing · 2022 · 59 citations

Digital Marketing, Brand Strategy, Consumer Research +23

“I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities

Amélia Brandão, Paolo Popoli · European Business Review · 2023 · 12 citations · Full text

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