Concepedia

Lance Leuthesser

LL

9

Publications

1.4K

Citations

9

H-Index

1993

Active since

Affiliations

California State University, Fullerton(Current)

Lance Leuthesser is an author at California State University, Fullerton specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBrand AwarenessAdvertisingBrand EquityBrand StrategyBusiness StrategyMarketing StrategyBrand Management

Publications per year

1993–2007

9

Publications

9

Brand equity: the halo effect measure

Lance Leuthesser, Chiranjeev Kohli, Katrin R. Harich · European Journal of Marketing · 1995 · 286 citations

Systematic Bias, Consumer Uncertainty, Consumer Study +17

Corporate identity: The role of mission statements

Lance Leuthesser, Chiranjeev Kohli · Business Horizons · 1997 · 242 citations

Organizational Identity, Personal Branding, Management +6

Supplier relational behavior: An empirical assessment

Lance Leuthesser · Industrial Marketing Management · 1997 · 213 citations

Customer Satisfaction, Supplier Relationship, Business +4

2+2=5? A framework for using co-branding to leverage a brand

Lance Leuthesser, Chiranjeev Kohli, Rajneesh Suri · Journal of Brand Management · 2003 · 177 citations

Marketing, Advertising, Personal Branding +7

Got slogan? Guidelines for creating effective slogans

Chiranjeev Kohli, Lance Leuthesser, Rajneesh Suri · Business Horizons · 2007 · 143 citations

Advertising, Personal Branding, Interactive Marketing +7

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