Concepedia

Robert E. Witt

RE

8

Publications

240

Citations

8

H-Index

1969

Active since

Affiliations

The University of Texas at Austin(Current)

Robert E. Witt is an author at The University of Texas at Austin specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessSocial InfluenceConsumer BehaviorBrand EquityBrand AwarenessBrand StrategyConsumer Choice

Publications per year

1969–1972

8

Publications

8

Group Influence and Brand Choice Congruence

Robert E. Witt, Grady D. Bruce · Journal of Marketing Research · 1972 · 70 citations

Marketing, Customer Satisfaction, Behavioral Sciences +15

Informal Social Group Influence on Consumer Brand Choice

Robert E. Witt · Journal of Marketing Research · 1969 · 53 citations

Brand Choice, Brand Equity, Management +10

Purchase Decisions and Group Influence

Robert E. Witt, Grady D. Bruce · Journal of Marketing Research · 1970 · 27 citations

Consumer Decision Making, Group Influence, Behavioral Decision Making +14

Group Influence and Brand Choice Congruence

Robert E. Witt, Grady D. Bruce · Journal of Marketing Research · 1972 · 24 citations

Marketing, Group Influence, Management +7

Informal Social Group Influence on Consumer Brand Choice

Robert E. Witt · Journal of Marketing Research · 1969 · 23 citations

Marketing, Management, Consumer Research +6

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