Concepedia

William R. Swinyard

WR

35

Publications

4.2K

Citations

26

H-Index

1977

Active since

Affiliations

Brigham Young University(Current)

Indiana University

Arizona State University

Stanford University

William R. Swinyard is an author at Brigham Young University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionAdvertisingCommunicationInteractive MarketingConsumer Decision Making

Publications per year

1977–2014

35

Publications

35

Why people (don't) shop online: A lifestyle study of the internet consumer

William R. Swinyard, Scott M. Smith · Psychology and Marketing · 2003 · 464 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

Robert E. Smith, William R. Swinyard · Journal of Marketing Research · 1983 · 464 citations

Behavioral Decision Making, Social Psychology, Consumer Research +22

The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions

William R. Swinyard · Journal of Consumer Research · 1993 · 463 citations

Information Response Models: An Integrated Approach

Robert E. Smith, William R. Swinyard · Journal of Marketing · 1982 · 338 citations

Business Intelligence, Information Response Models, Several Areas +21

The morality of software piracy: A cross-cultural analysis

William R. Swinyard, Ah Keng Kau · Journal of Business Ethics · 1990 · 259 citations

Computer Ethic, Culture, Piracy Protection +7

Rows per page

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