Concepedia

Robert E. Smith

RE

48

Publications

6.2K

Citations

34

H-Index

1944

Active since

Affiliations

Indiana University(Current)

Indiana University Bloomington

University of Wisconsin–Milwaukee

University of Toledo

Robert E. Smith is an author at Indiana University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchAdvertisingMarketing CommunicationConsumer BehaviorAdvertising EffectivenessInteractive MarketingPersuasionCommunication

Publications per year

1944–2024

48

Publications

48

Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response

William K. Darley, Robert E. Smith · Journal of Advertising · 1995 · 631 citations

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

DeAnna S. Kempf, Robert E. Smith · Journal of Marketing Research · 1998 · 482 citations

Product Trial, Behavioral Decision Making, Consumer Study +16

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

Robert E. Smith, William R. Swinyard · Journal of Marketing Research · 1983 · 464 citations

Behavioral Decision Making, Social Psychology, Consumer Research +22

Information Response Models: An Integrated Approach

Robert E. Smith, William R. Swinyard · Journal of Marketing · 1982 · 338 citations

Business Intelligence, Information Response Models, Several Areas +21

The Impact of Advertising Creativity on the Hierarchy of Effects

Robert E. Smith, Jiemiao Chen, Xiaojing Yang · Journal of Advertising · 2008 · 311 citations

Marketing, Customer Satisfaction, Ad Creativity +15

Rows per page

1–5 of 48