Concepedia

William K. Darley

WK

35

Publications

2.2K

Citations

24

H-Index

1985

Active since

Affiliations

University of Toledo(Current)

King Abdulaziz University

University of North Texas

Northern Kentucky University

Indiana University

William K. Darley is an author at University of Toledo specializing in marketing, management, and business.

ORCID

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Publications per year

1985–2022

35

Publications

35

Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response

William K. Darley, Robert E. Smith · Journal of Advertising · 1995 · 631 citations

Advertising Claim Objectivity: Antecedents and Effects

William K. Darley, Robert E. Smith · Journal of Marketing · 1993 · 196 citations

, , +13

Increasing Sub-Saharan Africa's Share of Foreign Direct Investment: Public Policy Challenges, Strategies, and Implications

William K. Darley · Journal of African Business · 2012 · 137 citations

Family Decision Making in Leisure-Time Activities: an Exploratory Investigation of the Impact of Locus of Control, Child Age Influence Factor and Parental Type on Perceived Child Influence

William K. Darley, Jeen‐Su Lim · ACR North American Advances · 1986 · 113 citations

, , +6

An Assessment of Country of Origin Effects Under Alternative Presentation Formats

Jihye Lim, William K. Darley, John O. Summers · Journal of the Academy of Marketing Science · 1994 · 98 citations

, , +10

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