Concepedia

Jihye Lim

JL

Statistics

Publications

2

Citations

294

H-Index

2

Active since

1994

Affiliations

University of Toledo(Current)

Jihye Lim is an author at University of Toledo specializing in social sciences, positive affectivity, and country of origin designations.

Publications per year

1994–1998

2

Publications

2

The Role of Affect in Attitude Formation: A Classical Conditioning Approach

John Kim, Jihye Lim, Mukesh Bhargava · Journal of the Academy of Marketing Science · 1998 · 196 citations

, , +11

An Assessment of Country of Origin Effects Under Alternative Presentation Formats

Jihye Lim, William K. Darley, John O. Summers · Journal of the Academy of Marketing Science · 1994 · 98 citations

, , +8

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