Concepedia

John O. Summers

JO

41

Publications

6K

Citations

29

H-Index

1970

Active since

Affiliations

Indiana University(Current)

Indiana University Bloomington

John O. Summers is an author at Indiana University specializing in management, business, and marketing.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorBehavioral Decision MakingSocial SciencesBehavioral EconomicsCustomer SatisfactionInteractive Marketing

Publications per year

1970–2003

41

Publications

41

Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations

Thomas Gruen, John O. Summers, Frank Acito · Journal of Marketing · 2000 · 1.1K citations

Education, Organizational Behavior, Organizational Socialization +19

Interfirm Influence Strategies and Their Application within Distribution Channels

Gary L. Frazier, John O. Summers · Journal of Marketing · 1984 · 556 citations

Negotiation, Social Influence, Communication +21

Checking the Success of Manipulations in Marketing Experiments

Barbara C. Perdue, John O. Summers · Journal of Marketing Research · 1986 · 540 citations

Marketing Analytics, Behavioral Decision Making, Consumer Study +17

Checking the Success of Manipulations in Marketing Experiments

Barbara C. Perdue, John O. Summers · Journal of Marketing Research · 1986 · 398 citations

Behavioral Sciences, Behavioral Decision Making, Experiment Design +13

Perceptions of Interfirm Power and its use within a Franchise Channel of Distribution

Gary L. Frazier, John O. Summers · Journal of Marketing Research · 1986 · 381 citations

Customer Satisfaction, Consumer Research, Social Influence +21

Rows per page

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