Concepedia

Barbara C. Perdue

BC

7

Publications

1.3K

Citations

7

H-Index

1986

Active since

Affiliations

Indiana University(Current)

University of Georgia

Barbara C. Perdue is an author at Indiana University specializing in business, negotiation, and marketing.

Top concepts

BusinessMarketingNegotiationManagementConsumer ResearchBiasBusiness StrategyConsumer BehaviorBehavioral ScienceIndustrial Organization

Publications per year

1986–1992

7

Publications

7

Checking the Success of Manipulations in Marketing Experiments

Barbara C. Perdue, John O. Summers · Journal of Marketing Research · 1986 · 540 citations

Marketing Analytics, Behavioral Decision Making, Consumer Study +17

Checking the Success of Manipulations in Marketing Experiments

Barbara C. Perdue, John O. Summers · Journal of Marketing Research · 1986 · 398 citations

Behavioral Sciences, Behavioral Decision Making, Experiment Design +13

Purchasing Agents’ Use of Negotiation Strategies

Barbara C. Perdue, John O. Summers · Journal of Marketing Research · 1991 · 126 citations

Negotiation, Buying Behavior, Negotiation Theory +10

Negotiation styles of industrial buyers

Barbara C. Perdue, Ralph L. Day, Ronald E. Michaels · Industrial Marketing Management · 1986 · 70 citations

Negotiation, Negotiation Theory, Business +4

Purchasing Agents' Use of Negotiation Strategies

Barbara C. Perdue, John O. Summers · Journal of Marketing Research · 1991 · 70 citations

Negotiation, Negotiation Strategies, Business +4

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