Concepedia

Ralph L. Day

RL

34

Publications

2.5K

Citations

22

H-Index

1962

Active since

Affiliations

Indiana University(Current)

University of Kansas

National Institute of Development Administration

University of Houston

Indiana University Bloomington

Ralph L. Day is an author at Indiana University specializing in marketing, business, and management.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionBehavioral Decision MakingEngineeringDecision ScienceInteractive Marketing

Publications per year

1962–1993

34

Publications

34

Modeling Choices Among Alternative Responses to Dissatisfaction

Ralph L. Day · ACR North American Advances · 1984 · 436 citations

Customer Satisfaction, Behavioral Sciences, Choice Model +9

Measures of Manifest Conflict in Distribution Channels

James R. Brown, Ralph L. Day · Journal of Marketing Research · 1981 · 245 citations

Marketing, Negotiation, Reliability +13

The hidden agenda of consumer complaining.

Ralph L. Day, Klaus Grabicke, Thomas Schaetzle et al. · Journal of Retailing · 1981 · 222 citations

Hidden Agenda, Consumer Decision Making, Advertising +9

Measuring Customer Orientation of Salespeople: A Replication with Industrial Buyers

Ronald E. Michaels, Ralph L. Day · Journal of Marketing Research · 1985 · 181 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Role Stress among Industrial Buyers: An Integrative Model

Ronald E. Michaels, Ralph L. Day, Erich A. Joachimsthaler · Journal of Marketing · 1987 · 167 citations

Customer Satisfaction, Supplier Relationship, Research Perspectives +15

Rows per page

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