Concepedia

Erich A. Joachimsthaler

EA

23

Publications

3.1K

Citations

23

H-Index

1984

Active since

Affiliations

University of Kansas(Current)

University of Georgia

University of Houston

Southern Methodist University

Dana-Farber/Harvard Cancer Center

Erich A. Joachimsthaler is an author at University of Kansas specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBranding

Publications per year

1984–2012

23

Publications

23

The Brand Relationship Spectrum

David A. Aaker, Erich A. Joachimsthaler · California Management Review · 2000 · 444 citations

Brand Strategy, Consumer Research, Classic Manager Dealt +18

Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers

Maryam Alavi, Erich A. Joachimsthaler · MIS Quarterly · 1992 · 363 citations

The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

David A. Aaker, Erich A. Joachimsthaler · California Management Review · 2000 · 321 citations

Marketing, Relationship Marketing, Management +9

Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers

Ronald E. Michaels, William L. Cron, Alan J. Dubinsky et al. · Journal of Marketing Research · 1988 · 263 citations

Role Stress among Industrial Buyers: An Integrative Model

Ronald E. Michaels, Ralph L. Day, Erich A. Joachimsthaler · Journal of Marketing · 1987 · 167 citations

Customer Satisfaction, Supplier Relationship, Research Perspectives +15

Rows per page

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