James R. Brown

Interdependency, Contracting, and Relational Behavior in Marketing Channels

Robert F. Lusch, James R. Brown · Journal of Marketing · 1996 · 1.3K citations

Management, Marketing, Marketing Management +17

Interdependency, Contracting, and Relational Behavior in Marketing Channels

Robert F. Lusch, James R. Brown · Journal of Marketing · 1996 · 595 citations

Management, Marketing, Marketing Management +17

Power and relationship commitment: their impact on marketing channel member performance

James R. Brown, Robert F. Lusch, Carolyn Y. Nicholson · Journal of Retailing · 1995 · 543 citations

Business, Marketing, Marketing Management +14

Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms

James R. Brown, Chekitan S. Dev, Dong‐Jin Lee · Journal of Marketing · 2000 · 534 citations

Management, Marketing, Marketing Management +13

Market orientation, competitive advantage, and performance: A demand-based perspective

Kevin Zheng Zhou, James R. Brown, Chekitan S. Dev · Journal of Business Research · 2008 · 475 citations · Full text

Business, Marketing, Marketing Management +10