Concepedia

Thomas Gruen

TG

25

Publications

4.5K

Citations

21

H-Index

1994

Active since

Affiliations

University of New Hampshire(Current)

University of Colorado Colorado Springs

Old Dominion University

Emory University

University of Southern Mississippi

Thomas Gruen is an author at University of New Hampshire specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorRelationship MarketingInteractive MarketingSupply Chain ManagementBusiness Strategy

Publications per year

1994–2024

25

Publications

25

Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations

Thomas Gruen, John O. Summers, Frank Acito · Journal of Marketing · 2000 · 1.1K citations

Education, Organizational Behavior, Organizational Socialization +19

eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

Thomas Gruen, Talai Osmonbekov, Andrew J. Czaplewski · Journal of Business Research · 2006 · 1.1K citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +10

The outcome set of relationship marketing in consumer markets

Thomas Gruen · International Business Review · 1995 · 323 citations

Relationship Marketing, Customer Satisfaction, Management +4

Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out‐of‐stocks

Daniel Corsten, Thomas Gruen · International Journal of Retail & Distribution Management · 2003 · 285 citations

Consumer Uncertainty, Shelf Availability, Consumer Study +19

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

Thomas Gruen, Talai Osmonbekov, Andrew J. Czaplewski · Journal of the Academy of Marketing Science · 2007 · 202 citations

Customer Experience, Customer Satisfaction, Moa Antecedents +11

Rows per page

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