International Business Review · 1995 · 326 citations · 47 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyRelationship MarketingCustomer EngagementCustomer LoyaltyCustomer SatisfactionRelationship CommitmentRelationship QualityRelationship SellingConsumer RelationshipCustomer Relationship MarketingOmnichannel Relationship MarketingRelationship Marketing PlanningRelationship Marketing StrategyVendor-consumer Relations
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