Concepedia

Consumer Relationship

Consumer Relationship is a theoretical construct in influencer marketing that denotes the dyadic, affective, and interactive bond between a consumer and an influencer, distinguished by trust, identification, and perceived authenticity, which mediates consumer responses to marketing content.

843

Publications

71.9K

Citations

1.8K

Authors

904

Institutions

Publications per year

2017–2026

364

Parents

Publications

843

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2.1K citations

, , +12

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken‐Schröder, Dawn Iacobucci · Journal of Marketing · 2001 · 2.1K citations

, , +17

Relationship Marketing in Consumer Markets: Antecedents and Consequences

Jagdish N. Sheth, A. Parvatlyar · Journal of the Academy of Marketing Science · 1995 · 1.8K citations

, , +14

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

Christian Grönroos · Journal of Business Research · 1990 · 1.3K citations

, , +11

Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Matthew Thomson · Journal of Marketing · 2006 · 1.1K citations

, , +17

1–5 of 843

Authors

1.8K

  1. GO
    Gaby Odekerken‐Schröder

    Maastricht University, Netherlands

    7 publications · 2.9K citations

    7

    h-index

  2. DI
    Dawn Iacobucci

    Vanderbilt University, United States

    6 publications · 2.6K citations

    6

    h-index

  3. SF
    Susan Fournier

    Boston University, United States

    6 publications · 1.6K citations

    6

    h-index

  4. LW
    Lester W. Johnson

    Swinburne University of Technology, Australia

    5 publications · 354 citations

    5

    h-index

  5. CG
    Christian Grönroos

    Hanken School of Economics, Finland

    5 publications · 2.4K citations

    5

    h-index

1–5 of 1.8K

Institutions

904

  1. Pennsylvania State University

    State College, United States

    7 h-index

    8 publications

    445 citations

  2. Monash University

    Melbourne, Australia

    7 h-index

    8 publications

    569 citations

  3. University of Florida

    Gainesville, United States

    7 h-index

    8 publications

    500 citations

  4. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    7 h-index

    12 publications

    816 citations

  5. University of Georgia

    Athens, United States

    7 h-index

    8 publications

    438 citations

  6. Universidade do Porto

    Porto, Portugal

    7 h-index

    11 publications

    529 citations

  7. Institute of Management Technology

    Ghaziabad, India

    7 h-index

    9 publications

    327 citations

  8. Florida State University

    Tallahassee, United States

    6 h-index

    8 publications

    502 citations

1–8 of 904

Venues

  1. Journal of Product & Brand Management

    28 publications · 2.7K citations

    24

    h-index

  2. Journal of Marketing Management

    MM · 24 publications · 2.6K citations

    21

    h-index

  3. European Journal of Marketing

    EJM · 23 publications · 2.6K citations

    21

    h-index

  4. Marketing Intelligence & Planning

    22 publications · 1.4K citations

    18

    h-index

  5. Journal of Services Marketing

    20 publications · 1.5K citations

    18

    h-index

1–5