Concepedia

Matthew Thomson

MT

20

Publications

5.1K

Citations

14

H-Index

2002

Active since

Affiliations

Western University(Current)

York University

Queen's University

University of Southern California

Matthew Thomson is an author at Western University specializing in management, consumer behavior, and marketing.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchPsychologyBrand EquitySocial SciencesSocial InfluenceCustomer SatisfactionRelationship Marketing

Publications per year

2002–2023

20

Publications

20

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park · Journal of Consumer Psychology · 2005 · 2.5K citations

Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Matthew Thomson · Journal of Marketing · 2006 · 1.1K citations

Customer Satisfaction, Human Brands, Digital Marketing +24

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Alexander Fedorikhin, C. Whan Park, Matthew Thomson · Journal of Consumer Psychology · 2008 · 339 citations

A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions

Allison R. Johnson, Maggie Matear, Matthew Thomson · Journal of Consumer Research · 2010 · 298 citations

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Mansur Khamitov, Xin Wang, Matthew Thomson · Journal of Consumer Research · 2019 · 220 citations

Marketing, Relationship Marketing, Customer Satisfaction +15

Rows per page

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