Mansur Khamitov

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Mansur Khamitov, Xin Wang, Matthew Thomson · Journal of Consumer Research · 2019 · 220 citations

Marketing, Relationship Marketing, Customer Satisfaction +15

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

Scott Connors, Mansur Khamitov, Matthew Thomson et al. · Journal of Marketing · 2020 · 96 citations

Customer Satisfaction, Consumer Study, Social Psychological Distance +17

Audio Mining: The Role of Vocal Tone in Persuasion

Xin Wang, Shijie Lu, Xi Li et al. · Journal of Consumer Research · 2021 · 89 citations

Digital Marketing, Persuasive Technology, Consumer Research +29

Perceiving the agency of harmful agents: A test of dehumanization versus moral typecasting accounts

Mansur Khamitov, Jeff Rotman, Jared Piazza · Cognition · 2015 · 59 citations

Moral Typecasting Accounts, Manipulation (Psychology), Harmful Agents +5

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research

Mansur Khamitov, Koushyar Rajavi, Der-Wei Huang et al. · Journal of Consumer Research · 2024 · 56 citations · Full text

Behavioral Sciences, Consumer Decision Making, Consumer Uncertainty +15