Xin Wang

Audio Mining: The Role of Vocal Tone in Persuasion

Xin Wang, Shijie Lu, Xi Li et al. · Journal of Consumer Research · 2021 · 89 citations

Digital Marketing, Persuasive Technology, Consumer Research +29

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

Xin Wang, Jiaxiu He, David J. Curry et al. · Journal of Marketing · 2021 · 54 citations · Full text

Engineering, Machine Learning, Business Intelligence +23

Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry

Shijie Lu, Xin Wang, Neil Bendle · Management Science · 2019 · 48 citations

Digital Marketing, Consumer Research, Technology Law +25

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Jun Hyun Ryoo, Xin Wang, Shijie Lu · Journal of Marketing · 2020 · 43 citations

Digital Marketing, Box Office Revenue, Topic Modeling +18

Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers

Peter Nguyen, Xin Wang, Xi Li et al. · Journal of Consumer Research · 2020 · 36 citations · Full text

Customer Satisfaction, Consumer Research, Online Review Platforms +21