Shijie Lu

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

Shijie Lu, Dai Yao, Xingyu Chen et al. · Marketing Science · 2021 · 183 citations

Digital Marketing, Communication, Live Streaming Event +16

Audio Mining: The Role of Vocal Tone in Persuasion

Xin Wang, Shijie Lu, Xi Li et al. · Journal of Consumer Research · 2021 · 89 citations

Digital Marketing, Persuasive Technology, Consumer Research +29

Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry

Shijie Lu, Xin Wang, Neil Bendle · Management Science · 2019 · 48 citations

Digital Marketing, Consumer Research, Technology Law +25

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Jun Hyun Ryoo, Xin Wang, Shijie Lu · Journal of Marketing · 2020 · 43 citations

Digital Marketing, Box Office Revenue, Topic Modeling +18

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers

Shijie Lu, Yi Zhu, Anthony Dukes · Marketing Science · 2015 · 38 citations

Electronic Auction, Targeted Advertising, Market Equilibrium Computation +18