Neil Bendle

The<i>Journal of Consumer Research</i>at 40: A Historical Analysis

Xin Wang, Neil Bendle, Feng Mai et al. · Journal of Consumer Research · 2015 · 95 citations

Audio Mining: The Role of Vocal Tone in Persuasion

Xin Wang, Shijie Lu, Xi Li et al. · Journal of Consumer Research · 2021 · 89 citations

Digital Marketing, Persuasive Technology, Consumer Research +29

Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay

Charan K. Bagga, Neil Bendle, June Cotte · Journal of the Academy of Marketing Science · 2018 · 68 citations · Full text

Economics, Ownership Structure, Property Evaluation +8

Uncovering the message from the mess of big data

Neil Bendle, Xin Wang · Business Horizons · 2015 · 61 citations

Big Data Acquisition, Engineering, Data Science +9

The role of machine learning analytics and metrics in retailing research

Xin Wang, Jun Hyun Ryoo, Neil Bendle et al. · Journal of Retailing · 2020 · 57 citations

Marketing Analytics, Data Science, Business Intelligence +10