Concepedia

Charan K. Bagga

CK

4

Publications

139

Citations

4

H-Index

2015

Active since

Affiliations

Western University(Current)

University of Calgary

Charan K. Bagga is an author at Western University specializing in business, interactive marketing, and behavioral economics.

ORCID

Top concepts

Publications per year

2015–2021

4

Publications

4

Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay

Charan K. Bagga, Neil Bendle, June Cotte · Journal of the Academy of Marketing Science · 2018 · 68 citations · Full text

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Forging a Stronger Academic-Practitioner Partnership–The Case of Net Promoter Score (NPS)

Neil Bendle, Charan K. Bagga, Alina Nastasoiu · The Journal of Marketing Theory and Practice · 2019 · 34 citations

Asymmetric consequences of radical innovations on category representations of competing brands

Charan K. Bagga, Theodore J. Noseworthy, Niraj Dawar · Journal of Consumer Psychology · 2015 · 27 citations

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

Alina Nastasoiu, Neil Bendle, Charan K. Bagga et al. · Journal of the Academy of Marketing Science · 2021 · 10 citations

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